E-Mail Marketing Specialist

Check out the general attributes.

Since our establishment in 2013, we have been managing all the processes required by a mobile application under same roof, investing in startups with global growth potential and enabling them to reach audiences. With nearly 150 B2C products we have developed to date, we simplify the daily lives of individuals and offer them unique experiences. Utilizing our technology and marketing know-how, we create individual and corporate business models.

As one of the leading companies in the IT industry, we shape the industry and carry out creative and innovative projects in line with the requirements of the digital age. We touch the lives of more than 3 billion users with our mobile applications and expand our impact by transforming our in-house solutions into SaaS products. With our Rockads, VerifyKit, Desk360 and Zotlo services, we offer businesses solutions that allow them to manage their business on a global scale effectively.

Apply now if you want to join the strong and ever-growing Teknasyon team and become part of this story! You can be the “E-Mail Marketing Specialist” we are looking for!

WHAT DO WE EXPECT FROM YOU?

Proven experience in email marketing, preferably in a B2B SaaS environment.
Strong understanding of email marketing automation tools (e.g., Zoho, Sendgrid, Related Digital or similar).
Excellent copywriting skills with a focus on conversion-driven content.
Experience with email design tools and a keen eye for design aesthetics.
Proficiency in analyzing campaign performance metrics and making data-driven decisions.
Ability to work independently and manage multiple projects simultaneously.
Knowledge of customer segmentation and targeting strategies.
Strong attention to detail and commitment to quality.
Familiarity with GDPR, IYS and other email marketing regulations is a plus.

WHAT WILL BE YOUR RESPONSIBILITIES?

Develop Email Marketing Strategies: Design and implement effective email marketing strategies for inbound and outbound campaigns that align with our business goals.
Create Email Sequences: Plan and manage email sequences for each stage of the customer journey, including registration, account setup, balance addition, and churn prevention, or any other funnel stages.
Content Creation: Write compelling email copy that resonates with our target audience and drives action.
Design Email Templates: Collaborate with the design team to create visually appealing and brand-aligned email templates.
Campaign Management: Execute, monitor, and optimize email campaigns to ensure high open rates, click-through rates, and conversions.
A/B Testing: Conduct A/B tests on email content, subject lines, and designs to continually improve campaign performance.
Analyze and Report: Track and analyze email campaign performance metrics, providing insights and recommendations for improvement.
Customer Segmentation: Utilize customer data to segment the audience and tailor email campaigns to different customer personas.
Compliance: Ensure all email marketing activities comply with industry regulations and best practices.

WHAT AWAITS YOU AT TEKNASYON?

Being part of a big team who makes global apps,
A team that values open communication, multidimensional leadership and teamwork,
A dynamic work environment which relies on collaboration,
Never-ending opportunities for learning and improvement,
Internal, external and online training,
An office full of joy and activities,
Monthly social events organized to lift the team spirit,
Bonus pay when your colleague thanks you,
Bonus pay to give a reference for your friend to be hired.